The concept is based on 300 T-shirts that are exhibited and put on sale at the Museum of Contemporary Art in Roskilde, Denmark,
Each T-shirt is imprinted with a text fragment inspired by 15 renowned artists represented in the museum's collection, such as Yoko Ono, Erik Satie, Marcel Duchamp and Per Højholt.
Visitors can buy a T-shirt of their own choice, the only condition being that they share a bit of personal information about themselves, or more precisely: their name and address. When paying for the T-shirt at the museum-shop, the information is mapped in Google Maps, thereby making it possible to see where each T-shirt ends up after leaving the museum.
During the course of the exhibition, the 300 T-shirts will
gradually disappear from the physical museum space only
to re-appear on the web. Consequently, by buying a T-shirt
visitors do not simply get a personal piece of the installation - they
also help contribute to its collective development and distribution.
The aim of Social Souvenir is:
1) To re-activate the museum's collection and make it available to the public in a new way using
new forms of media.
2) To create social links between (random) museum visitors, thereby creating a stronger sense of community.
Contact: info (AT) campion.nu
Remaining T-shirts will continue to be sold at the museum.
A projection of the map is updated when a t-shirt is sold.
On the web, people can see who else bought the same T-shirt as themselves (may not work in Explorer).
1. At the museum: Pick a T-shirt (DKK 125,-)
2. Before paying: Share a little personal information.
3. At home: See who else bought the same T-shirt as you.